WordPress Foundation: An End-of-Year Snapshot

Howdy! The WordPress Foundation filed taxes for 2012 recently, and we’d like to talk about how we pursued the Foundation’s charter to educate the public about WordPress and supported opportunities for people to get involved in web publishing and open source projects across the globe.

In 2012, the WordPress Foundation provided support and guidance for a total of 67 WordCamps, organized by volunteers in communities all over the world. There were 22 WordCamps in cities or countries that had never had a WordCamp before — exciting! The WordPress Foundation supported 43 WordCamps by acting as their legal and financial entity in 2012. Not only does this provide legal protection in case an organizer is sued, but it also makes it possible for anyone, no matter what their financial situation, to organize a WordCamp, and protects organizers from getting into tax trouble with their respective governments.

Of the Foundation’s total revenue, the majority related to WordCamps that used the WordPress Foundation as their financial entity (43 in all):

  • $345,020 — Corporate sponsorship donations to WordCamps (59% total revenue).
  • $228,132 — WordCamp ticket sales (39% total revenue).
  • $9,343 — Individual sponsorship donations to WordCamps (1.6% total revenue).
  • $3,298 — Donations unrelated to WordCamps (0.6% total revenue).
  • $528 — Royalty income (0.09% total revenue).

Total Foundation’s expenditures equalled $580,161, as detailed below:

  • $525,361 (91%) related to WordCamps that used the WordPress Foundation as their financial entity.
  • $32,741 (6%) related to WordPress.tv content production.
  • $22,059 (3%) related to operational expenses.

Unsurprisingly, major WordCamp expenses were concentrated in venue and food & beverage.

Expense

Percentage of total expense

Average

Food & beverage, including after-parties and speaker events $216,003 41% $4,214
Venue rental $150,347 29% $3,348
Event tees and other swag* $93,208 18% $2,163
Travel scholarships** $26,952 5% N/A
Printing & signage $19,276 4% $448
International WordCamp grants*** $7,054.47 1% $164
Furnishing rentals $6,390.79 1% $149
Insurance $5,280.98 1% $123

*  Classified as advertising and promotion on tax documents.

** The WordPress Foundation occasionally provides travel scholarships to commit-level contributors who require assistance to travel to WordCamps and speak. Also, in 2012, the WordPress community organized its first Contributor Summit, which included approximately $20,000 of travel scholarships for attendees who could not afford to attend the summit otherwise.

*** The WordPress Foundation helped some 2012 WordCamps that didn’t use the Foundation as their financial entity by forwarding corporate sponsorship payments from companies unable to send them money directly.

The WordPress Foundation also supported the publishing of 431 videos from WordCamps held in 2012 to WordPress.tv by providing video camera kits to WordCamps. These kits include an HD camcorder, tripod, external microphone, SD cards, and a hard case for shipping. We covered the cost of shipping the video camera kits from WordCamp to WordCamp and added seven video camera kits to our collection: two new kits in the US (for a total of eight kits in the US), three in Canada, and two in the EU. 445 WordCamp videos were posted to WordPress.tv in 2012, almost double the number from 2011.

The total expenditure of this program was $32,741:

  • Video Kit Shipping: $6,526
  • Video Kits & A/V Equipment: $9,605
  • Video Processing or Videography: $16,610

Major Foundation operational expenses included:

  • Legal and accounting fees: $7,115
  • Paypal fees: $6,648
  • Meetup.com dues for WordPress meetups: $4,500
  • Banking fees (which allow us to execute international wire transfers): $2,341

We hope to publish 2013 data sometime in the first half of 2014. We’re so happy with the way the WordPress community is growing!

WordPress.tv in 2013: Video Selections

There’s always something new on WordPress.tv, from keynote presentations to behind-the-scenes looks at recent WordCamps all over the world. Here, we’ve compiled some great videos uploaded this year, primarily of first-time presenters at WordCamps. You’ll find an assortment of topics, so dive in — there’s something for everyone.

Kronda Adair — WordCamp Portland 2013
WordPress DevOps Power Hour
Kronda introduces Capistrano, what you can do with it, and what it takes to get started using it. She also provides starter resources to help you get going with automated deployments.

Nicole Rose Dion — WordCamp Reno-Tahoe 2013
Integrating Social Media Into WordPress
Nicole discusses how to make it easy for visitors to engage with your site socially, and how to make sure you’re tracking everything with Google Analytics.

Mark Tilly — WordCamp Reno-Tahoe 2013
How Content Curation Makes You a Better Writer
Mark covers the essentials of content curation and explains how, with regular practice, this type of content can enhance your site and improve your own writing.

Steph Yiu — WordCamp Providence 2013
VIP Tools for Writers and Editors
Steph’s presentation shares plugins an editorial team at a small publication can use to get the VIP treatment.

Kyle Unzicker — WordCamp Grand Rapids 2013
My First 414 Days as a Freelancer: A Retrospective
Kyle’s talk is a straightforward and candid retrospective of the first 414 days as a freelancer.

Alison Barrett — WordCamp Phoenix 2013
Advanced Actions and Filters
In this session, Alison talks about actions and filters, and covers some lesser-known yet useful WordPress hooks. She discusses creating and using your own hooks when making theme frameworks, parent themes, and plugins.

Michelle Weber — WordCamp Phoenix 2013
Zero to Hero: Customization, Content, and Community
Michelle offers an overview on getting started on WordPress.com, covering site customization, creating content, and becoming part of the blogging community.

Andrea Tetrault — WordCamp Winnipeg 2013
Ride. Write. Repeat.
Andrea talks about blogging on WordPress within her niche and the relentless use of social media.

Lindsay Branscombe — WordCamp Providence 2013
Navigating the Forest of E-commerce: A Guided Tour
Here, Lindsay talks about developing an e-commerce site.

Interested in upcoming WordCamps? Browse the WordCamp schedule. Don’t see your city on the list? Check out what it takes to become an organizer.

WordCamps and Such

Howdy! This blog has been quiet but the Foundation has been busy and I want to catch you up on what’s been going on.

WordCamps: world-wide

Since spring 2012, WordCamps have been held everywhere from Seoul to Seattle, Bucharest to Boston, and Vegas to Vancouver. (Vancouver also hosted BuddyCamp, the first event to be focused entirely on BuddyPress). If you’re interested and passionate about WordPress — whether you’re a blogging newbie or a professional developer — you could certainly trek the globe from camp to camp.

Something we’ve been doing experimentally is to remove the financial burden for WordCamp organizers and provide logistical support so they could focus more on their content and the community. WordCamp organizers can opt for the Foundation to manage their funds which allows WordCamp to use the Foundation as their financial and legal backer and:

  • removes the financial barrier to entry for organizers,
  • protects organizers from being sued,
  • protects organizers from having to answer any awkward questions from the IRS about why, for example, they ran a $15,000 conference through their web design business, and
  • protects WordCamps from embezzlement and fraud.

To date, people around the world have attended 207 WordCamps in 116 cities, 38 countries, and 6 continents. In October 2012 alone, 15 WordCamps were scheduled.

As we approach 2013, the events keep on coming.

Sessions available on WordPress.tv

Back in 2010, we bought the first video kits for use at WordCamps. In 2012, we provide camera kits not only to WordCamps in the US, but to events in Europe and Canada as well. It’s a wonderful program that ensures all sessions, including non-English language content, are published to WordPress.tv.

We’ve seen a steady increase in the number of WordCamp videos posted to WordPress.tv since 2007:

  • 7 in 2007.
  • 75 in 2008.
  • 337 in 2009.
  • 180 in 2010.
  • 271 in 2011.
  • 325 (ytd) in 2012.

Meetups: the WordPress world where you live

I love when people in a community who are interested in WordPress — from bloggers and business users to developers and consultants — get together to educate each other about WordPress at lectures, presentations, hacking meetups, and social gatherings. It shouldn’t cost anything beyond time for someone to run a WordPress meetup.

To help out now we have an official Meetup.com account and the Foundation covers the costs of Meetup.com organizer dues for groups who are part of the WordPress account. We’re reaching out to organizers to figure out how else we can offer financial support to local meetup groups.

In addition, we’re working on other community initiatives to support and expand local WordPress meetups by incorporating feeds from meetups in WordPress.org, expanding the video equipment program, helping meetup groups offer WordPress classes in their community, mentoring WordPress clubs at schools, and developing guides and support forums for new organizers.

Simply put, we’re very excited about the projects we’re working on and look forward to what’s next.

Our First Project: WordCamp Videos

It’s been pretty quiet around here, but it’s been busy behind the scenes as we worked through budgets, tax requirements, legalese and reviewing the ways in which the Foundation could be of most use in helping to promote WordPress and provide education to the WordPress community. Our first program is centered around making it possible for all interested parties to benefit from the presentations and workshops given at locally-organized WordCamps around the world.

WordPress.tv hosts all WordCamp video free of charge as a community service, but not every WordCamp is able to record sessions, as organizers and volunteers don’t have access to the proper equipment. Moving forward, the Foundation will be working on making it possible for every WordCamp to publish their session videos by providing video kits.

We used WordCamp NYC as a test drive, and bought a handful of Flip HD Slide cameras and gorillapods, thinking that small, easy-to-use cameras would be the easiest for volunteers to operate, as well as the safest to ship back and forth between WordCamps. However, we found that the Flips had four serious problems:

  1. Though the Slides were chosen because they can record up to 4 hours of continuous video, the fact is that the battery does not last more than 2 hours. They didn’t put that in the ads! WordCamp NYC was a nightmare in this respect, with Flip operators constantly needing to trade out cameras so they could be recharged, because….
  2. You can’t plug a Flip into an outlet while it is in use. We bought a couple of wall chargers, but plugging the USB connector into the outlet charger still means the camera can’t be recording at that moment (and when it’s plugged into a computer’s USB port, it’s obviously out of rotation).
  3. The USB connector that flips (ha) out is not as sturdy as other Flip models, so that when it is plugged into a computer port or a wall charger, it is precarious, wobbly, and stops charging (and downloading video) when the connection is interrupted.
  4. The sound is terrible unless the camera is right in the front row during a presentation, and you can’t connect an external microphone.

Because of these issues, we’re going to go with a slightly more complex, but vastly more reliable solution. We’re buying kits containing a Canon Vixia camcorder that records onto SD cards, a compact, expanding tripod, an external microphone, and a hard case to hold it all. The cases will provide protection for the electronics during shipping, and we’ll put together a simple user guide for the volunteers to learn how best to record the sessions.

We’re ordering the first of these kits now, and once we confirm that the components we’ve chosen are definitely the best ones for the job, we’ll buy more kits so that we can cover multiple tracks at the larger WordCamps and/or multiple smaller WordCamps. For now we’re going to begin with WordCamps in the U.S., but hope to expand this to support international events in the future. Since WordCamps are some of the best educational WordPress events around, it will be awesome for people around the world to be able to watch the sessions whenever they like for free on WordPress.tv, overcoming the barriers of geography, economics and time that might prevent them from attending a WordCamp in person.