WordPress Foundation: An End-of-Year Snapshot

Howdy! The WordPress Foundation filed taxes for 2012 recently, and we’d like to talk about how we pursued the Foundation’s charter to educate the public about WordPress and supported opportunities for people to get involved in web publishing and open source projects across the globe.

In 2012, the WordPress Foundation provided support and guidance for a total of 67 WordCamps, organized by volunteers in communities all over the world. There were 22 WordCamps in cities or countries that had never had a WordCamp before — exciting! The WordPress Foundation supported 43 WordCamps by acting as their legal and financial entity in 2012. Not only does this provide legal protection in case an organizer is sued, but it also makes it possible for anyone, no matter what their financial situation, to organize a WordCamp, and protects organizers from getting into tax trouble with their respective governments.

Of the Foundation’s total revenue, the majority related to WordCamps that used the WordPress Foundation as their financial entity (43 in all):

  • $345,020 — Corporate sponsorship donations to WordCamps (59% total revenue).
  • $228,132 — WordCamp ticket sales (39% total revenue).
  • $9,343 — Individual sponsorship donations to WordCamps (1.6% total revenue).
  • $3,298 — Donations unrelated to WordCamps (0.6% total revenue).
  • $528 — Royalty income (0.09% total revenue).

Total Foundation’s expenditures equalled $580,161, as detailed below:

  • $525,361 (91%) related to WordCamps that used the WordPress Foundation as their financial entity.
  • $32,741 (6%) related to WordPress.tv content production.
  • $22,059 (3%) related to operational expenses.

Unsurprisingly, major WordCamp expenses were concentrated in venue and food & beverage.

Expense

Percentage of total expense

Average

Food & beverage, including after-parties and speaker events $216,003 41% $4,214
Venue rental $150,347 29% $3,348
Event tees and other swag* $93,208 18% $2,163
Travel scholarships** $26,952 5% N/A
Printing & signage $19,276 4% $448
International WordCamp grants*** $7,054.47 1% $164
Furnishing rentals $6,390.79 1% $149
Insurance $5,280.98 1% $123

*  Classified as advertising and promotion on tax documents.

** The WordPress Foundation occasionally provides travel scholarships to commit-level contributors who require assistance to travel to WordCamps and speak. Also, in 2012, the WordPress community organized its first Contributor Summit, which included approximately $20,000 of travel scholarships for attendees who could not afford to attend the summit otherwise.

*** The WordPress Foundation helped some 2012 WordCamps that didn’t use the Foundation as their financial entity by forwarding corporate sponsorship payments from companies unable to send them money directly.

The WordPress Foundation also supported the publishing of 431 videos from WordCamps held in 2012 to WordPress.tv by providing video camera kits to WordCamps. These kits include an HD camcorder, tripod, external microphone, SD cards, and a hard case for shipping. We covered the cost of shipping the video camera kits from WordCamp to WordCamp and added seven video camera kits to our collection: two new kits in the US (for a total of eight kits in the US), three in Canada, and two in the EU. 445 WordCamp videos were posted to WordPress.tv in 2012, almost double the number from 2011.

The total expenditure of this program was $32,741:

  • Video Kit Shipping: $6,526
  • Video Kits & A/V Equipment: $9,605
  • Video Processing or Videography: $16,610

Major Foundation operational expenses included:

  • Legal and accounting fees: $7,115
  • Paypal fees: $6,648
  • Meetup.com dues for WordPress meetups: $4,500
  • Banking fees (which allow us to execute international wire transfers): $2,341

We hope to publish 2013 data sometime in the first half of 2014. We’re so happy with the way the WordPress community is growing!

WordPress Trademark in the House

WordPressWe are pleased to announce that Automattic has made a remarkable and generous donation by transferring ownership of the WordPress trademark to the WordPress Foundation. We’re honored to accept this donation, and to preserve and protect the trademark in the years ahead as a keystone part of the Foundation’s mission to ensure that WordPress is around and thrives for generations to come.

It is highly unusual (to say the least) for a company to give away a trademark worth millions, and this move by Automattic is extremely generous and community-minded.

Matt has posted about the decision to donate the trademark on his blog, and our official trademark policy is posted here on this site.

Thank you, Automattic! The Foundation will do its best to safeguard this legacy.

Our First Donation

Exciting news: the first official donation to the WordPress Foundation has arrived! WordCamp NYC found themselves with a budget surplus after the November 2009 event, and decided that the best way to put the money back into the community would be a donation to the new Foundation. Their donation of $28,069.25 kicks things off with a bang.

No, it’s not a typo. $28,069.25.

Specific programs have not been identified/set up yet, but it is the hope of the WordCamp NYC organizers that the majority of the funds can be earmarked toward initiatives to extend the reach of WordCamps. There are a few different forms this could take, so we’ll be looking at possibilities over the next few weeks to find the best use of the money. One idea is to fund streaming and recording video of WordCamp sessions so that people can reap the educational benefits of attending a WordCamp even if they are not able to attend in person.

Whatever is decided about how to utilize this donation, we’re very grateful for the generosity of WordCamp NYC in deciding to use their budget surplus to give back to the community.

Please visit the WordCamp NYC site for more information about WordCamp NYC’s decision to make this donation.